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Department of Mass Communication

Introduction

The Bachelor of Science (B.Sc) degree in Mass Communication of the Ibrahim Badamasi Babangida University provides broad based academic and professional skills in the core Mass Communication areas of journalism and media studies as well as the adjuncts public relations, advertising, book publishing, film, and wire services. Besides training in communication techniques, students will have copious opportunities for hands-on experience in their fields. The programme requires additional dose of coursework in social sciences, humanities, religions and globalization. Successful completion of the programme will lead to the award of B.Sc Mass communication.

Philosophy and objective of the programme

The philosophical foundation of Mass Communication is derived from the following concepts

  • That information is power
  • That information is propeller for both vertical and horizontal development of the society
  • That information is an accelerator to any meaningful and sustainable democracy, and national development

Aims and Objectives

The major aims and objectives of mass communication for this university include, but are not limited to the following:

  1. Training of students in the art and science of Mass Communication, a discipline which includes print and broadcast journalism, public relations, advertising, film production, and photo journalism
  2. To teach students to think critically and creatively while preparing them for careers in journalism, mass communications and related fields and for graduate study
  3. To train and retrain working journalists, broadcasters, public relations, and advertising practitioners for leadership positions in their various organizations in Nigeria and the rest of the world.
  4. To train media men and women that would serve as trustees of the public; that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues
  1. To produce mass communicators who will protect the basic principle of peoples’ right to know
  2. To assist in improving the standard of mass media industry.

Admission requirements

UTME Entry

Candidates for UTME entry should possess at least five O Level credits in arts and social sciences subjects including English language, Literature in English and Mathematics obtained at not more than two sittings. UTME subjects should be any three arts and social sciences subjects.

Direct Entry

For direct entry, candidates must possess a diploma (at upper credit level) in Journalism, Mass Communication, Public Relations and Advertising, with five O level credits, including English Language, Literature in English and mathematics.

T.S. Ende

H.O.D MASS COMMUNICATION

COURSES FOR REGISTRATION 2023/2024 SESSION

Mission Statement

The Department’s mission is anchored on training of versatile and ethically impeccable communication professionals for the globally competitive communication industry and academia covering the convergent specialisations of journalism, integrated marketing communications, broadcasting/cinematography/multi-media studies and development communication.

Vision Statement

To be a communication scholarship hub of high repute renowned for commitment to the production of 21st century professionals and scholars in the communication field and its sub-specialties.

1. Bachelor of Science (B.Sc.) in Mass Communication: A comprehensive programme covering journalism, public relations, advertising, broadcasting, and film.
2. Specialisations: Students can choose to specialise in one of the following areas:
    a. Journalism
    b. Public Relations
    c. Advertising
    d. Broadcasting
    e. Film Studies

1. Master of Science (M.Sc.) in Mass Communication: A research-based programme designed for students who wish to pursue advanced studies in Mass Communication.
2. Master of Arts (MA) in Mass Communication: A professional program focused on developing practical skills in Mass Communication.

Research Focus Areas

  1. Media Studies
  2. Communication Theories
  3. Journalism and Society
  4. Public Relations and Reputation Management
  5. Advertising and Consumer Culture
  6. Broadcasting and Digital Media
  7. Film Studies and Criticism

Facilities and Resources

  1. State-of-the-art broadcasting studio: Equipped with industry-standard equipment for radio
        and television production.
  2. Film editing suites: Featuring advanced software and hardware for film editing and post-production.
  3. Media laboratory: A computer lab equipped with specialised software for media research and production.
  4. Library and media resource centre: A comprehensive collection of books, journals, and media materials.

Industry Partnerships and Collaborations

The Department has established partnerships with leading media organisations, providing opportunities for internships, job placements, and collaborative research projects.

Our Experts

Dr Ternenge Ende

PhD ... M.Sc. ... B.Sc. ...

AREAS OF SPECIALISATION

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Dr Abubakar Mamman-Muhammad

PhD Media and Communication, M.Sc. Media and Communication, PGD Education, PGD PPP in Urban Environment, B.Sc. Geography

AREAS OF SPECIALISATION

  • nill

Dr Galadima Audu Bala

PhD Mass Communication (University of Nigeria, Nsuka, Nigeria), Master of Science Mass Communication (Bayero University, Kano, Nigeria), Bachelor of Arts (BA) Mass Communication (University of Maiduguri, Nigeria)

AREAS OF SPECIALISATION

  • Journalism
  • Media Studies

Dr Andrew Ngene

PhD Development Communication, University of Nigeria, Nsukka, Master's of Arts (MA) Media Studies/Health Communication, University of Nigeria, Nsukka, Bachelor of Arts (BA) Mass Communication, University of Nigeria, Nsukka

AREAS OF SPECIALISATION

  • Health Communicaon
  • Media Sociology
 

Safiya Kaka Muhammad Dagaci

Master of Science Mass Communication (Bayero University, Kano, Nigeria) Bachelor of Arts (BA) Mass Communication (University of Maiduguri, Nigeria)

AREAS OF SPECIALISATION

  • Development
  • Communication
  • Broadcasting
  • Gender Studies

Hope Gana

M.Sc. Mass Communication (Babcock University, Ogun State, Nigeria), B.Sc. Mass Communication (Bingham University, Nasarawa State, Nigeria)

AREAS OF SPECIALISATION

  • Journalism

Abayomi Onifade Olawale

M.A. Development Communication, Ahamadu Bello University Zaria., B.Sc. Mass Communication, Ahamadu Bello University Zaria.

AREAS OF SPECIALISATION

  • Broadcast
  • Journalism
  • Media Studies
 

Sadiq Mohammed

M.Sc. Managerial Communication (University Utata, Malaysia), B.Sc. Mass Communication (Bayero University, Kano, Nigeria)

AREAS OF SPECIALISATION

  • Risk and Crisis Communication
  • Health Communication
  • Public Relations

Safiya Adam

Master of Science (M.Sc.) Mass Communication ( Bayero University, Kano, Nigeria), Bachelor of Arts (BA) Mass Communication (Bayero University, Kano, Nigeria)

AREAS OF SPECIALISATION

  • New Media and Journalism
  • Peace Journalism
  • Political Communication
  • Media and Gender
  • Eco-Journalism
  • Advertising
  • African Films
  • Framing

Contact Information

Department of Mass Communication,
Faculty of Languages and Communication Studies,
Ibrahim Badamsi Babangida University,
PMB 11, Lapai

Email: masscommunication@ibbu.edu.ng